Social media has transformed the way we communicate, get news, and share information. With billions of users across platforms like Facebook, Instagram, Twitter, and more, social media is an integral part of daily life for people around the world. As a marketer or business owner, it’s essential to understand the latest social media statistics and how people are using these platforms. Let’s look at 30 powerful Statistics for Marketers and figures about social media that you need to know in 2023.

1. There are 4.89 billion social media users globally. This massive number represents 58% of the total global population.
2. An average internet user has 8.6 social media accounts and spends 2 hours and 24 minutes on social platforms daily. From teens to adults, people are devoting a significant chunk of time to scrolling and posting.
3. Facebook remains the leading social network with 2.99 billion monthly active users. Despite controversies and scandals, Mark Zuckerberg’s empire shows no signs of slowing down.
4. YouTube comes second with 2 billion logged-in users visiting the site each month. With all the educational and entertainment videos online, YouTube has become a go-to source for information and fun.
5. Instagram has 1.386 billion users worldwide. The visually appealing photo-sharing app is especially popular among millennials and Gen Z.
6. Only 49% of U.S. adults say they use Facebook today versus 71% in 2019, showing a steady decline in usage over the past few years.
7. Twitter has 396.5 million monthly active users who post 500 million tweets per day. It’s become a real-time source for news, opinions, and reactions.
8. 81% of U.S. parents with children under 18 say they check social media at least once a day. Social platforms are part of daily family life now.
9. LinkedIn has 774 million members in more than 200 countries. The professional networking site is ideal for establishing career and business connections.
10. 72% of online adults in the U.S. use YouTube with YouTube Kids having over 35 million weekly views.
11. 93% of marketers say social media marketing has increased their brand exposure. Leveraging platforms correctly can significantly boost visibility.
12. 65% of people use social networks to research products before making purchases. Cultivating an active social presence is vital for brands today.
13. The average Facebook ad click-through rate is 0.90%. While low, Facebook offers targeting options that can increase effectiveness.
14. Instagram has a 2.19% average engagement rate, making it one of the best platforms for driving interactions.
15. LinkedIn members who engage with content get 24% more opportunities via the platform. Activity matters a lot here.
16. Buyers who engage with brands on Twitter have a 30% higher purchase intent. Tweets can influence decisions.
17. 87% of B2B marketers use LinkedIn to distribute content, more than any other platform. It’s a prime spot to reach professionals.
18. Facebook and Instagram capture 80% of social referrals to e-commerce sites. Having shoppable posts can lead to sales.
19. 41% of Twitter users turn to the site to see if brands respond to customer service complaints. Responding quickly here is key.
20. 53% of marketers believe blogs are their most important social media content for exposure. Regular blogging builds authority.
21. YouTube has over 2 billion logged-in monthly users, more than any TV network. Video is the future of content.
22. 96% of people learn about products and services via social media before making purchases. Leverage platforms to educate buyers.
23. 70% of Snapchat’s users are under 34 years old. The app offers exciting marketing opportunities to attract youth.
24. Social media ad spending was $135 billion in 2021 and is expected to grow to $178 billion by 2024. Budgets are shifting.
25. LinkedIn members are 3x more likely to share content on this platform over Facebook and Twitter. Engagement rates are impressive.
26. Over 50% of marketers believe social media produces more ROI than traditional marketing. Embracing digital wins.
27. 61% of U.S. customers have made a purchase based on social media content. User-generated content like reviews can motivate buyers.
28. 92% of marketers say their social efforts have generated more business leads and sales. A strong presence drives growth.
29. 85% of small businesses use social media for marketing, showing it’s accessible for companies of all sizes.
30. Companies that blog receive 97% more links to their website. Regular blogging is essential for SEO.

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