Do you use social media just for scrolling through your news feed or keeping up with your friends? Well, did you know that social media marketing strategy can actually help you increase your e-commerce sales? That’s right! 

With billions of people spending at least two hours a day on various social media platforms, you have the potential to reach out to a wider audience and generate more sales for your e-commerce store. 

In this blog, we’ll take a closer look at 5 steps to improve E-commerce sales with social media marketing. So, if you’re an e-commerce owner looking to boost your sales, keep reading!

1. Give Coupons And Discounts To Your Customers

The first strategy is to provide your customers with coupons and discounts. 

Research shows that many customers abandon their online baskets due to additional costs. 

However, by offering coupon codes, you can attract more potential customers toward your products and increase your sales. 

You can offer percentage discounts, money-off codes, or in-store credit types of coupons to entice your potential customers.

2. Create A Mobile-Friendly Social Media Content

The second strategy is to ensure that your social media content is mobile-friendly. With most people accessing social media channels using their mobile devices, it’s crucial to post content that is shorter in length and easily viewable on mobile devices. 

You can also implement mobile device targeting platforms like Instagram and Facebook. So, you can reach your potential customers during peak times of mobile usage.

Also Read: 8 Secrets To Select An Online Marketing Company In Cape Town

3. Make Use Of Paid Ads

Next, consider implementing paid ads and hashtags on your social media platforms. 

This social media marketing strategy can help you reach your potential audience quickly and drive more sales to your e-commerce store.

Using paid ads on social media is a critical strategy that can help you amplify your e-commerce business results based on your objectives. 

For example, Facebook is the most popular platform for social media marketing because of its extensive targeting tools. 

By using Facebook ads, you can quickly come up with successful campaigns that achieve engagement, click-throughs, impressions, and reach.

4. Use Hashtags

Another strategy you can use to increase your social media presence is to use hashtags. Hashtags can have a powerful impact on various social media platforms that use them, including Twitter and Instagram. 

By using hashtags, it becomes easy for your potential audience to track your content and participate in conversations. 

You should ensure you use the right hashtags that are unique to your event or e-commerce campaign and relate to your social media post. 

So, why not give it a try and see the impact it can have on your e-commerce business?

5. Make It Convenient For Customers To Buy On Your Social Media Platforms

Have you ever thought about how important it is to make it easy for your customers to purchase products on your social media platforms? 

Well, studies have shown that around 30 percent of online shoppers use social media platforms to check out new products to purchase. 

That’s a pretty significant number, right?

Now, here’s the catch – if your e-commerce store isn’t optimized, your customers might abandon their shopping cart due to site difficulties. 

In fact, research has found that 20 percent of customers avoid their online baskets because of this reason. 

So, it’s crucial to ensure that your e-commerce store is optimized to minimize the abandonment rate of your cart.

The key social media marketing strategy is to make it easy for potential customers to purchase your products on social media. 

You need to show a stream of the products you offer from time to time to become hassle-free for potential customers to buy them on social media. By doing this, you’ll boost user experience and even generate more e-commerce sales.

Moreover, Facebook and Instagram allow adding a WhatsApp number, which allows customers to contact businesses directly from FB and IG. 

This will give your customers a sense of ease and trust, knowing that they can contact you directly for any inquiries or concerns.

Another thing to keep in mind is that 56 percent of individuals like e-commerce brands or follow them because they keep posting new products from time to time. 

So, displaying the products you offer on social media is the right path to follow if your cart experiences a high abandonment rate. 

It’s a win-win situation as you’ll not only enhance your brand’s visibility but also give your customers a seamless shopping experience.

So, what are you waiting for? Optimize your e-commerce store, show off your products on social media, and make it easy for your customers to purchase. You’ll be surprised by the boost in sales and happy customers!