What We Do

What services can our clients expect from us?

Our service philosophy is simple: when our clients win, we win. Premium client service is our primary responsibility. It is simple in structure, constant in quality, and laser-focused on business objectives. Our clients benefit from our worldwide scale, which represents $63 billion in media billings.

Strategy necessitates sacrifice. Our primary goal is to engage the consumers who are most important to our clients' companies. As populations and customers change globally, we improve advertising via cultural and data-driven insights and solid media tactics. As a result, we have a contemporary and accurate grasp of our audiences and the value that brands can provide to them.

The integrity of investment is essential. When combined with BEglobal's worldwide size, our media investments – driven by brand safety, leading privacy policies, and premium partnerships – account for one out of every three advertisements in the global marketplace. In addition, we place money against goals that help businesses grow by using contemporary investing services.

Data that is future-proofed. Through "synthetic" data, we are future-proofing our audience-based planning. Whilst there is no one-size-fits-all solution to every media problem, our viewpoint on client data augmentation offers an alternate identity-based option.

Scalable technology. BEglobal's technological objective is twofold: use our scale to give clients with tried-and-true solutions and build a unified technology and data strategy that enables brands to deliver the destiny of media today.

We feel that an advertisement that cannot be seen is worthless

BEglobal's notion of brand safety encompasses all areas of risk in the digital inventory supply chain. Companies should spend on digital advertising more than actual people in the target audience; it is provided in a safe and appropriate journalistic context and supported by recognized, independent third parties. Ad material must also be considerate of the user's experience and privacy.

Our efforts:

The BEglobal viewability criteria are as follows:

• Metrics assessed objectively by an MRC-accredited third party
• Outstream, in-feed, and social video: 100% viewable pixels, user-initiated or autoplay, with or without audio, at least 50% completed
• Pre-roll and mid-roll video: 100% of pixels displayed, user-initiated with audio on, and at least 50% completed
• Display: Ensure that all pixels are visible for at least one second.

All changes are covered under the BEglobal viewability standard.

Zero tolerance for online advertising fraud

According to current predictions, worldwide ad fraud is worth $22.4 billion, with China accounting for 80 per cent of the total. We have spent considerable resources to address this industry-wide issue. We have led or participated in every endeavour to combat fraud throughout the world, including forming the Trustworthy Accountability BEglobal in the United States and the China Media Assessment Council.

We are devoted to reducing all risks to our clients by setting the norm, supporting industry efforts, and following the highest integrity standards.

Nearly 3.8 billion people are connected online

The rise of harmful content and internet misinformation poses a risk to our global community. BEglobal is a Global Alliance for Responsible Media member, which establishes collaborative activities, procedures, and standards to safeguard consumers and companies. We maintain contextual brand safety by a mix of trade, contractual protection, set operational procedures such as media monitoring and verification via third parties, and industry accreditation and collaboration.

Committed to a better online experience

BEglobal is committed to employing ad forms that are non-intrusive and non-interfering. We are a founder of the Coalition for Better Ads, which was created to enhance the online advertising experience of consumers. We also promote all industry best practices, including the IAB's LEAN Ads initiative.

Data security, assessments, and ethics

In addition to complying with regulations like the GDPR and the CCPA, BEglobal has developed a Global Data Governance program that incorporates privacy by design into its own technology and promotes customer privacy protection throughout its supply chain. This includes backing every major industry initiative aimed at informing and educating customers. Furthermore, we have established global data evaluation standards and developed tools to enable the consistent application of ethical decision-making to data utilization a reality.

Leaders in the fight against ad-supported IP infringement

BEglobal teams utilize a single global exclusion list in areas worldwide to prevent customers' advertising off sites containing illegal content or counterfeit products and services. In addition, BEglobal helped form the Trustworthy Accountability Group in the United States, the largest market for digital advertising, and has now forced media partners to adhere to the group's anti-piracy program.

Third-party measurement is critical

We urge all digital media partners to make more third-party brand safety tools and measurement available on their platforms. While no method is ever completely failsafe, we can use technologies to make social media platforms safer for companies. We engage with customers continuously to fully understand the dangers and advocate for the adoption of third-party verification technologies across all devices and channels.